A new study has found a positive correlation between how much television children watch and their parents stresss levels.
一项新的研究发现,孩子看电视的次数与父母的压力水平之间存在正相关。
Why? Because the more television kids watch, the more they are exposed to advertising.
为什么?因为孩子们看电视越多,他们接触到的广告就越多。
The more advertising they see, the more likely they are to insist on purchasing items when they go with their parents to the store.
他们看到的广告越多,当他们和父母一起去商店时,就越有可能坚持购买物品。
This could generate conflict if the parents refuse.
如果父母拒绝,这可能会产生冲突。
All that, researchers say, can contribute to parents' overall stress levels.
研究人员表示,所有这些都会影响父母的整体压力水平。
What's the solution? Perhaps the most obvious is curtailing screen time.
解决方案是什么?也许最明显的是缩短屏幕时间。
Commercial content is therefore a reason to elicit purchasing behavior.
因此,商业内容是引发购买行为的一个原因。
So, parents might want to shut off the TV.
所以,父母可能想关掉电视。
Researchers concede that this is easier said than done, so, they suggest another option.
研究人员承认,这说起来容易做起来难,因此,他们提出了另一种选择。
Parents can change how they talk to their kids about purchases.
父母可以改变他们与孩子谈论购物的方式。
The researchers suggest parents seek input from their children on family purchasing decisions.
研究人员建议父母在家庭购买决策上寻求孩子的意见。
They shouldn't try to control all purchases.
他们不应该试图控制所有的购买。
Instead, parents might tell their children things like "I will listen to your advice on certain products or brands".
相反,父母可能会告诉孩子一些事情,比如“我会听取你对某些产品或品牌的建议”。
This type of communication, the researchers assert, can lead to children making fewer purchasing demands that means less parents' stress.
研究人员断言,这种类型的交流可以导致孩子们提出更少的购买需求,这意味着父母的压力更小。
However, the protective effect of this kind of communication diminishes with greater exposure to television.
然而,这种交流的保护作用随着电视的曝光而减弱。
This is because advertising aimed at children is especially persuasive.
这是因为针对儿童的广告尤其具有说服力。
Advertisers use an assortment of tactics, such as bright colors, happy music and celebrity endorsements to appeal to children.
广告商使用各种各样的策略,如鲜艳的颜色、快乐的音乐和名人代言来吸引孩子。
Plus, children don't have the cognitive ability to fully understand advertising's intent.
此外,儿童没有充分理解广告意图的认知能力。
That makes them particularly vulnerable to advertisements.
这使得他们特别容易受到广告的影响。
Questions 9 to 11 are based on the passage you have just heard.
问题9至11基于你刚刚听到的文章。
Question 9. What has the new study found about children watching television?
问题9:关于儿童看电视的新研究发现了什么?
Question 10. What are parents advised to do to reduce the impact of TV commercials?
问题10:建议家长做些什么来减少电视广告的影响?
Question 11. What makes children particularly vulnerable to TV commercials?
问题11:是什么让孩子特别容易受到电视广告的影响?
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