2022年12月英语六级听力真题第一套 录音1

Recording 1

录音1

In last week's lecture, we talked about the problems caused by poor eating habits, focusing on how medical professionals are trying to solve these problems.

在上周的讲座中，我们谈到了不良饮食习惯导致的问题，重点是医疗专业人员如何解决这些问题。

Today, we'll continue with the topic, but focus on research from a different field-marketing.

今天，我们将继续讨论这个主题，但重点关注不同领域营销的研究。

Now, what can marketing tell us about improving nutrition?

现在，市场营销能告诉我们什么关于改善营养？

Well, a team of marketing professors has studied the importance of the visual aspect of food and how that influences food choices.

嗯，一个营销教授团队研究了食物视觉方面的重要性，以及它如何影响食物选择。

Those marketing experts assert that the impact of the appearance of food is greater than we might presume,

这些营销专家断言，食品外观的影响比我们想象的要大，

and might hold the key to encouraging better eating.

这可能是鼓励更好饮食的关键。

So how important is the appearance of food?

那么食物的外观有多重要呢？

Research shows that just seeing an appealing photograph of a hamburger in an advertisement, for example,

研究表明，例如，只要在广告中看到一张吸引人的汉堡照片，

can cause individuals to imagine the taste or smell of that hamburger.

可以让人想象汉堡的味道或气味。

This can make them more likely to purchase and consume it.

这可以使他们更有可能购买和消费它。

Of course, that's the point of advertisements.

当然，这就是广告的重点。

So isn't that a good thing?

那不是件好事吗？

Well, the marketing professors argue that this is actually a problem,

好吧，营销教授们认为这实际上是一个问题，

because the combination of pleasing aesthetics of and easy access to unhealthy foods, such as hamburgers and pizza, may be contributing to a worldwide health crisis.

因为令人愉悦的美学和容易获得不健康食物（如汉堡包和披萨）的结合，可能会导致全球健康危机。

In fact, statistics show that 39% of all adults in the world weigh too much and another 13% are obese.

事实上，统计数据显示，全世界39%的成年人体重过重，另有13%的人肥胖。

Now, as we discussed last time, medical professionals have tried to fight the obesity epidemic by focusing on the nutrients found in different foods,

现在，正如我们上次所讨论的，医学专业人员已经试图通过关注不同食物中的营养素，

emphasizing things like carbohydrate, fat, sugar and calorie content.

强调碳水化合物、脂肪、糖和卡路里含量，来对抗肥胖流行。

But they've had limited success.

但他们的成功有限。

The marketing professors believe that the real solution to obesity is making food look appealing and focusing on the pleasure of both looking at and eating that food.

市场营销教授认为，解决肥胖的真正方法是让食物看起来有吸引力，并注重看食物和吃食物的乐趣。

That pleasure can be used as a tool to promote healthy food choices.

这种快乐可以作为促进健康食物选择的工具。

In fact, the research done by the team showed that associating healthy food with pleasant images, experiences and emotions led to greater interest in purchasing or eating it.

事实上，该团队所做的研究表明，将健康食品与愉快的形象、体验和情绪联系起来，会使人们对购买或食用它产生更大的兴趣。

"This is a better strategy," they claim, then reminding consumers that a certain food is good for them.

“这是一个更好的策略，”他们声称，然后提醒消费者某种食物对他们有益。

But are they right? Well, the researchers cited a marketing campaign designed to reverse the sales decline of carrots.

但他们是对的吗？研究人员引用了一项旨在扭转胡萝卜销量下滑的营销活动。

The campaign didn't emphasize the carrots' healthy qualities, but embrace their beauty and the pleasure derived from eating them.

这项运动并没有强调胡萝卜的健康品质，而是拥抱它们的美丽和吃胡萝卜带来的快乐。

For example, the ads focused on the bright, beautiful orange color and crisp texture of the carrots.

例如，广告聚焦于胡萝卜明亮、美丽的橙色和清脆的质地。

The campaign led to an impressive increase in product sales of more than 10%.

该活动使产品销售额大幅增长了10%以上。

The researchers believe that other companies could bolster sales of healthy foods with similar ads, depicting their products as attractive and a source of pleasure.

研究人员认为，其他公司可以通过类似的广告来促进健康食品的销售，将他们的产品描述为有吸引力和快乐的源泉。

Questions 16 to 18 are based on the recording you have just heard.

问题16至18基于您刚才听到的录音。

16. What does the speaker say a team of marketing professors has studied?

16.演讲者说营销教授团队研究了什么？

17. How have medical professionals tried to fight obesity?

17.医疗专业人员如何努力对抗肥胖？

18. What can other companies learn from the example of the carrot promotion campaign?

18.其他公司可以从胡萝卜促销活动的例子中学到什么？

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