2025年6月英语四级听力真题 卷二 段落一

Passage One

段落一

We assume that if we offer our customers more choices, then they'll be more likely to buy our products.

我们总以为，如果给顾客提供更多选择，他们就更有可能购买我们的产品。

But here's the paradox of choice: if a person is presented with too many choices, they are actually less likely to buy.

但这里存在一个选择悖论：如果一个人面对的选择太多，他们实际购买的可能性反而会更小。

In 2012, psychologists published a study about jams.

2012年，心理学家发表了一项关于果酱的研究报告。

On a regular day at a local food market, people would find a display table with 24 different kinds of jams.

在当地一个食品市场的普通日子里，人们会看到一个展示桌，上面摆放着24种不同口味的果酱。

Then on another day, at that same food market, people were given only 6 different types of jam choices.

然后在另一个日子，在同一个食品市场，人们只被提供了6种不同口味的果酱选择。

Guess which display table led to more sales?

猜猜哪个展示桌带来了更多的销量？

The study found that while the bigger display table created more interest, people were almost 10 times less likely to purchase a jar of jam than in the case of the smaller display.

研究发现，虽然更大的展示桌（24种）吸引了更多兴趣，但人们购买一瓶果酱的可能性却比小展示桌（6种）的情况低了近10倍。

Customer satisfaction takes a hit as well.

顾客满意度也会下降。

In the study, the bigger display of jams leads to lower customer satisfaction than the smaller display.

该研究中，相比于小规模展示，大规模果酱展示导致了更低的顾客满意度。

In an extensive study published in 2015, researchers analyzed a total of 99 choice studies and specifically looked at those cases in which reducing choices helped to boost sales.

在2015年发表的一项广泛研究中，研究人员分析了总共99项关于选择的研究，并特别关注了那些减少选择有助于提升销量的案例。

They found four rules that motivate consumers to buy:

他们发现了促使消费者购买的四条规则：

when people want to make a quick and easy choice, when the product is complex, when it's difficult to compare alternatives, and when consumers don't have clear preferences.

当人们希望快速轻松地做出选择时，当产品很复杂时，当难以比较不同选项时，以及当消费者没有明确偏好时。

So as you can see, when it comes to choices, less is more.

所以，大家可以看到，在提供选择这件事上，少即是多。

Questions 16 to 18 are based on the passage you have just heard.

问题16到18是基于你刚刚听到的段落。

16. What do we learn from the passage about the paradox of choice?

关于“选择悖论”，我们从文章中了解到什么?

17. What did the psychologists want to find out in their 2012 study about jams?

在2012年关于果酱的研究中，心理学家想要探究什么?

18. What is the finding of an extensive study published in 2015?

2015年发表的大规模研究有什么发现?

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