2021年12月英语六级(第1套)听力真题 短文(1)

Whether it's in the hands of animated polar bears or Santa Claus,there's one thing you'll find in nearly all ads for Coca-Cola:the characteristic glass bottle.

无论是动画北极熊还是圣诞老人手中，几乎所有可口可乐的广告中都有一件事你会发现：那就是特色玻璃瓶。

Most Americans don't drink soda out of the glass bottles seen in Coke's ads anymore.

大多数美国人不再喝可口可乐广告中的玻璃瓶汽水。

But this week,the company is celebrating a century of the bottle that's been sold in more than 200 countries.

但本周，该公司正在庆祝在200多个国家销售的瓶子的百年历史。

Flash back to 1915, when a bottle of Coca-Cola cost just a nickel.

回到1915年，一瓶可口可乐只值五分钱。

As the soft drink gained in popularity, it faced a growing number of competitors counterfeits even trying to copy Coke's logo.

随着软饮料越来越受欢迎，它面临着越来越多的竞争对手假冒产品，甚至试图复制可口可乐的商标。

So,according to Coca-Cola historian Ted Ryan,the company decided to come up with packaging that couldn't be duplicated.

因此，根据可口可乐历史学家泰德·瑞恩（Ted Ryan）的说法，该公司决定推出无法复制的包装。

A product request was sent to eight different glass makers.

向八家不同的玻璃制造商发送了产品请求。

Workers at the Root Glass Company got the request and began flipping through the encyclopedia at the local library,landing on cocoa seed.

根玻璃公司的工作人员收到了请求，开始在当地图书馆翻阅百科全书，找到了可可籽。

Though cocoa seed is not an ingredient of the soda,they designed their bottle based on the seed's shape and large middle.

虽然可可籽不是苏打水的成分，但他们根据可可籽的形状和大中间设计了瓶子。

It won over Coke executives in Atlanta and would go on to receive its own trademark,spur collections and earn Coca-Cola an iconic image that made it part of American culture for a century.

它赢得了亚特兰大可口可乐公司高管的支持，并将继续获得自己的商标，刺激收藏，为可口可乐赢得一个标志性的形象，使其成为美国文化的一部分长达一个世纪

It was 100 years ago this week that the bottle earned a patent.

100年前的这个星期，这种瓶子获得了专利。

By World War II,Coke bottle sales had ballooned into billions.

到第二次世界大战时，可乐瓶的销售额已飙升至数十亿美元。

Americans mostly consume Coke out of aluminum or plastic today, but the glass bottle remains a symbol of America that's readily recognized around the world.

今天，美国人大多用铝或塑料来喝可乐，但玻璃瓶仍然是美国的象征，世界各地都很容易认可。

Questions 9 to 11 are based on the passage you have just heard.

问题9至11基于您刚才听到的文章。

9.What does the passage say appears in almost all ads for Coca-Cola?

9.这篇文章中说的可口可乐的几乎所有产品中都有什么？

10. Why did the Coca-Cola Company decide to have special packaging designed?

10.为什么可口可乐公司决定设计特殊包装？

11. What do we learn about the Coca-Cola bottle designed by the Root Glass Company?

11.我们对根玻璃公司设计的可口可乐瓶有何了解？

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