2023年6月英语六级听力真题 卷一 录音2

Recording 2

录音2

Over the past 20 years, the internet has gradually become a dominant feature of our lives.

在过去的20年里，互联网逐渐成为我们生活的主导特征。

It has changed how we communicate with each other, and it has definitely transformed the way we do business with each other.

它改变了我们彼此沟通的方式，也确实改变了我们彼此开展业务的方式。

Marketing has also changed in a number of ways.

营销也以多种方式发生了变化。

For instance, in the past consumers had to call a phone number and patiently wait on hold, in order to get the information they wanted.

例如，在过去，消费者必须拨打电话号码并耐心等待等待，才能获得他们想要的信息。

Today, they want the information immediately. They'll go to the company's social media page and post comments and questions; expecting to receive an immediate response.

今天，他们想要立即获得信息。他们会去公司的社交媒体页面并发表评论和问题; 期待立即收到回复。

If they don't get their questions answered soon, they'll move on to another company that will answer them quickly.

如果他们的问题没有很快得到回答，他们将转到另一个公司

Marketing departments today need to follow technological development.

今天的营销部门需要跟随技术发展。

For example, this year's smartphone is smarter than last year's; self-driving cars are now on the road.

例如，今年的智能手机比去年更智能;自动驾驶汽车现在正在路上。

Marketers have to do research on which technologies are coming into being.

营销人员必须研究哪些技术正在形成。

Otherwise they risk being left behind in the virtual dust. Marketing has also changed due to the importance of video.

否则，他们就有可能被抛在虚拟的尘埃中。由于视频的重要性，营销也发生了变化。

People don't just want to read text; they want to watch things happening.

人们不仅想阅读文本;他们想看着事情发生。

Companies now have to explore how they can use video on a consistent basis to share information about their businesses.

公司现在必须探索如何一致地使用视频来共享有关其业务的信息。

Fortunately, it's extremely easy to shoot something these days. All you need is a smartphone. But what's the result of all this?

幸运的是，现在拍摄一些东西非常容易。您只需要一部智能手机。但这一切的结果是什么？

Shorter attention spans. We are the same people that we were 20 years ago.

注意力持续时间更短。我们是20年前的同一个人。

Not only have we grown accustomed to getting the information we want instantaneously, our attention spans are much shorter.

我们不仅习惯于即时获得我们想要的信息，而且我们的注意力持续时间也短得多。

If something doesn't capture our attention within a few seconds, we're on to the next piece of content.

如果某些内容在几秒钟内没有引起我们的注意，我们就会进入下一条内容。

Marketers need to figure out ways to speak directly to the customer's emotions and they need to figure out how to do that as quickly as possible.

营销人员需要找出直接与客户情绪对话的方法，他们需要尽快弄清楚如何做到这一点。

Once people are emotionally engaged, they'll stick with you.

一旦人们在情感上投入，他们就会坚持下去

If marketing has changed this much in the past 20 years, imagine what the next 20 years will bring.

如果营销在过去20年中发生了如此大的变化，想象一下未来20年会带来什么。

In a recent survey, only 9% of marketers could say with confidence that their marketing efforts were actually working.

在最近的一项调查中，只有9%的营销人员可以自信地说他们的营销工作确实有效。

Their confidence is being shaken, because the rules of the game change every year.

他们的信心正在动摇，因为游戏规则每年都在变化

That's why it's important for marketers to pay attention to the latest technological developments and consider collaborating with technological innovators.

这就是为什么营销人员关注最新的技术发展并考虑与技术创新者合作很重要的原因。

That way, they'll be moving at the same pace as the tech industry.

这样，他们将以与科技行业相同的速度发展。

Questions 19 to 21 are based on the recording you have just heard.

问题 19 到 21 基于您刚刚听到的录音。

19.What does the speaker say about today's consumers?

19.演讲者对当今的消费者有何评价？

20.How do marketers capture consumers' attention as quickly as possible?

20.营销人员如何尽快抓住消费者的注意力？

21. What does the speaker suggest marketers do to meet future challenges?

21. 演讲者建议营销人员如何应对未来的挑战？

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