BBC 6分钟英语学习 气味的力量

English, from BBC, learning English. Hello, and welcome to Six Minute English.

I'm Neil, and I'm Danny. In this program, we're going to hear from someone who smells smells for a living, although these are very expensive smells, smells that we wear

deliberately to make us smell good.

Oh, you mean sense and perfumes?

Yes. And perfumes are big business.

And that's the topic of our quiz in this program.

How much is the perfume industry in the UK worth each year?

Is it A? 650000000 lb? B 970000000 lb?

Or C 1.3 billion lb? Well, I don't knows, hurt smell knows this is just a guess, but I'll say 970000000 lb.

Well, I'll let you know the answer a little later in the program.

Now, let's hear from Rosia Dove, who is a perfumer.

He designs and creates very exclusive and very expensive perfumes.

In a recent BBC video, he talked about the power of smells.

What does he say? There is a very deep psychological connection between who we are as a personality and the type of smells we like.

When we are born, the part of our brain which deals with smell is empty, so we learn our response to smell, and then when we smell that odorant again, it's like a trigger or a catalyst that will revive the original associational memory.

So Dan, what does he say?

Theres a very deep psychological connection between between our personality and the kind of smells we like.

The point he's making is that the smells we experience when we're very young can have a big psychological impact on us even later in life.

I know that feeling smell is a very powerful sense.

The smell of something can take you right back in time and fill you with emotions exactly.

E.g. when I walk through the perfume area of a department store, I always feel a bit nostalgic, because I can smell the perfume my 1st girlfriend used to wear.

It's a powerful sensation. Dove used particular words and expressions to describe this, didn't he?

Yes, 1st, he used the word odorance to describe the smell.

It's not really a common word.

We use it more frequently as part of the word deodorant, which is something we buy to cover up what we think of as the unpleasant, natural smell of our bodies.

These odorance, he said, can act as the trigger or catalyst for these memories.

Both the nouns trigger and catalyst refer to something that causes a particular response.

So a particular smell can be a trigger or catalyst for a particular emotion, as well as being a trigger for memories.

Smells can, according to Dove, say a lot about your personality.

Here he is again talking about the kind of scent to wear.

If you want to give a particular impression, what does he say?

These sense make you appear very strong at the idea of the message you give off with sent I think, can't be underestimated.

My suggestion would be to look for very, very woody, mossy, structured sense called shippes.

If the message you want to give across is that you are not someone to be messed with.

Very, very strong um in business, or whatever, just not to be messed with.

So what did the sense he described make you seem strong at business?

They can make you seem very, very strong in business.

Hmm. And how does he explain that?

Well, he says that some sense give off a particular message.

The frasal verb give off is often used to describe something that we broadcast about ourselves without saying anything.

So he's saying that our sent our perfume, can give off a message about the kind of person we are, and that we shouldn't underestimate that.

If you underestimate something, you don't give it as much importance as it should have, you don't take it seriously enough.

Then he goes on to talk about the particular scent that gives off the impression of being very strong in business.

Yes, it's a woody, mossy scent, which suggests that you are not someone to be messed with, not to be messed with, yes, someone to be taken seriously, someone who's serious and who you don't want to try and trick, right?

And talking of tricking, did we trick you with the quiz, I asked, what was the value of the perfume industry in the UK?

And I said, 970000000 lb. And it was actually options C, which was an incredible 1.3 billion lb.

Wow. That is a lot of smelly stuff.

It's indeed right now time for a vocabulary recap.

What words and expressions did we have today?

Well, 1st, we had odorant, an unusual word for something that smells.

Then two words with a very similar meaning, a trigger and a catalyst, both of which refer to something that can make something else happen.

In this

case, it was a particular smell making us remember something from the past.

So sense can send us to the past, but they can also say something about our personality.

Yes, they can send unspoken information or give off messages, and these messages should not be underestimated.

If you do underestimate the importance of smell, it means that you don't take those messages seriously.

And finally, we

heard the phrase To mess with someone.

To mess with someone means that you don't take them seriously, you cause them trouble, and that may cause you trouble.

Well, I certainly wouldn't want to mess with you, judging by the messages you're giving up.

Ah, you mean my after shave makes me seem powerful?

Actually, I was thinking more of the egg sandwich you had for lunch.

I really wouldn't underestimate the power of that.

On that note, I think it's time to win the program for more.

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Goodbye, bye.

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