BBC 英语学习 声波调味料

Hello. This is six minute English from BBC.

Learning English. I'm Neil, and I'm Beth.

There are some well known English expressions that make a link between seeing and eating.

Your eyes are

bigger than your belly means you have taken more more food than you

can eat. And the saying you eat with your eyes 1st means that food seems more desirable when it looks good on the plates.

But seeing isn't the only sense involved in tasting food.

In fact, it may not even be the most important.

1st you see your favorite bacon sandwich, then comes its delicious smell, quickly followed by the crunchy feel and salty taste as you take a bite.

Now, scientists are learning more about the power of another in our senses sound, and how it affects our sense of taste.

Sonic seasoning is the idea that when you hear certain sounds or music, they can enhance one flavor or another in the food you're eating.

In this program, will be eating with our ears as we investigate the link between sound and our taste buds.

And, as usual, will be learning some useful new vocabulary as well.

But 1st, I have a question for you, beth.

The idea that sounds influence taste might seem strange, but the food processing companies that produce some of our most familiar food and drinks have long known that sound equals sales in the UK, E.G., the chocolate company Cadberry hired the London Contemporary Orchestra to perform classical music tunes symbolizing each flavor of their dairy milk chocolates.

So which background sound did whiskey makers singletons use to advertise their Scotch whiskey?

Was it a jazz music? B Bagpikes playing?

Or see birds tweeting? Hmm, I will guess they use some smooth jazz music.

Okay, beth. I'll reveal the answer later in the program.

Charles Spence is professor of experimental psychology at Oxford University.

After years studying how our brains process information, he believes sound plays a much bigger role in how we taste our food than we think.

Something. He explained to Mike Johnson, presenter of BBC World Service program, the food chain in general.

How big a contribution do you think these sounds sound, generally, actually makes to how we perceive food, compared to the more obvious senses, of course, of sight and smell?

So I think it's much more important than we realize, and that can start from before we've put anything into our mouth.

It can be the sound of the sizzle of the stake on the hot plate.

It can be the gurgle and the sizzle and and the steam of the coffee machine.

Those are all cues salted expectations about what we're about to taste.

Professor Spence uses on a matter peer to describe some sounds on a mat appear is when a word sounds like what it means, words like buzz, zoom and wack.

He uses the word sizzle for the hissing sound made by frying meat, and describes a coffee machine using the word gurgle, the low pleasant sound liquids make when flowing quickly through a narrow space.

Professor Spence thinks that hearing these sounds while eating psychologically intensifies the flavour of food.

But it's not just psychologists. The food industry has also discovered the selling power of sound, ully selecting the music they play on their dining room playlists.

Reporter Janna Palmer visited New York restaurant Smash Burger, where every song is specially chosen by professional music pickers.

Here she interviews one of them, amy Frisky, head of music design company Mood Media, for BBC World Service program the food chain.

Music just kind of has the ability to put you in a different space.

And a lot of times, like then, your mood could like lead to an impulse by that you didn't plan on.

If you're having such a good time eating out, oh, I'll get dessert.

Yeah, right, yeah. I'm really enjoying the music.

I think I'll linger here a bit longer.

Choosing the right dining room music not only makes food taste better, it puts people in a good mood, something which might lead to an impulse by suddenly buying something you had not planned to because you want it when you see it.

What's more, a good restaurant atmosphere encourages customers to linger to stay longer than necessary, because they're having a good time.

Of course, the longer customers linger, and the more they buy on impulse, the more money a restaurant makes.

I think it's time you revealed the answer to your Questionnail, you asked me which background sound drinks company Singletons, used to advertise their whiskey?

I guessed it was just music.

So was I right? That

was the wrong answer, I'm afraid, beth.

In fact,

singletons used the sound of birds tweeting to sell their whiskey, probably a better idea than using bagpipes.

Okay, let's recapt the vocabulary we've learned from this program on sonic seasoning, starting with the English saying, you eat with your eyes.

1st an idiom, meaning that when food is visually appealing, it's more appetizing on a matter.

Pier is when words sound like what they mean, E.G.

boom,

wack and moo. Other examples of automata pier are sizzle, a hissing sound and gurgle, the low, pleasant sound a liquid makes when it flows quickly through a narrow space.

An impulse by is suddenly buying something that you had not planned to because you want it when you see it.

And finally, the verb to linger means to stay somewhere longer the necessary, because you're enjoying yourself.

Once again, our 6 min are up.

Join us next time for more trending topics and useful vocabulary.

Here at Six Minute English by everyone.

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