BBC 6分钟英语 网上愤怒如何赚钱

Six news English from

BBC learning english dot com. Hello.

This is Six minute English from BBC Learning English.

I'm in phil and I'm Beth.

If you use the Internet, and nearly everyone does, you've probably read headlines like this.

You won't believe what plastic surgery this

celebrity has had done. Known as click bait, headlines like these are used to grab your attention and make you read more.

But now a new trend called ragemate is spreading across social media.

Ragebate is online content designed to make you angry or outraged.

In this program, will explore the trend of ragebatings, and, as usual, will learn some useful new vocabulary, all of which you can find on our website, bbc learning english dot com.

Great. But 1st, it's time for my question Beth, which is about the two terms we've been using, click bait and rage bait.

Both contain the wood bait. But what is its actual meaning?

Is bait A-A strong feeling of anger.

Be food. Put on a hook to catch fish or animals or see a piece of computer software, I am fairly confident that it is big food put on a hook.

OK? Well, we'll find out the correct answer later in the program.

Here's how rage bait works. A creator posts a provocative piece of content online, a message, maybe, or a video.

People see it, feel outraged, and comment angrily.

Others see it, like it and share it around.

Either way, the content creates interest, increases Internet traffic and makes money for the creator.

His marketing strategist Andrea Jones, explaining more to Megan Lawton, presenter of BBC World Service program Business Daily.

The more content they create, the more engagement they get, the more that they get paid.

And so they will do anything, some craters will do anything to get more views, because the more views they get, the more that they get paid, even if, even if those views are negative or inciting rage and anger in people.

and try to have is ragebate different to clickbate or other online tactics?

But as a marketer, I'm always, um, you know, coaching my clients and talking to them about using hooks in their marketing, right?

And I think the difference between a hook and rage bait, or even its long lost cousin click bait content, when we think about a hook, to me, a hook accurately reflects what's in that piece of content, and it comes from a place of trust.

Whereas ragebating content is designed to be manipulative.

Andrea says, the more reaction of post gets, the more money the creator makes, even if the reactions are hateful.

She uses the structure the more one thing happens, the more something else happens.

To show that as one thing happens repeatedly, another thing increases as a result, e.g., the more you practice English, the more you'll improve.

It doesn't matter that the content is designed to incite outrage, to encourage unpleasant or violent reactions.

That's why Andrea thinks rage bait is worse than click bait.

While click bait is more truthful about its content, rage bait is manipulative, meaning it tries to influence something to its own advantage.

So it's not hard to see why many people think ragebate is toxic.

So if you're wondering why people react in the 1st place, listen as Doctor William Brady explains the psychology behind rage bait to BBC World Services Business Daily.

If you are an influencer and you want to figure out, well, how do I get more eyeballs on my content?

Well, you need to exploit those biases we have in our psychology, because that's the content we pay more attention to.

In turn, that's the content that algorithms will amplify, which ultimately means more advertising revenue Influences want more eyeballs on their content, more people to view their website or social media posts, and use human psychology to do it.

Psychologically speaking, we all have biases, feelings, which are often unconscious, either for or against a certain idea or group of people.

Biases are emotional, and since listening to our emotions has been vital to the evolution of the human species, creators know that provoking our emotions will grab our attention.

So what can be done to combat Ragebate?

Well, we could all take a moment to think before reacting, and remember that by sharing something outrageous, you might be making things worse, while also making the creator richer.

OK, phil, let's reveal the answer to your question.

You ask me what bait is I did and the correct answer is

b food put on a hook to catch a fish or an animal.

And isn't that what you said about it?

Is yes, right again. OK, let's recap the vocabulary we've learnt in the program, starting with rage bait, social media content designed to provoke anger, thereby encouraging people to engage with it.

The structure the more the more describes the situation when one thing happening repeatedly results in another thing happening too.

To incite someone means to encourage them to do or feel something unpleasant or violent.

The adjective manipulative describes trying to influence or control someone to your own advantage.

Eyeballs is an informal word for the number of people viewing a particular website or television program.

And finally, biases are feelings often unconscious, either for or against an idea or a group of people.

Once again, our 6 min are up.

Goodbye for now. Bye. Six News English from BBC, learning english dot com.

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